01 — WHY THIS ROOM
What got you here is now capping you.
You didn’t coast your way to the top. But the same instincts that built this are the ones keeping you maxed out — working harder instead of better, carrying it alone because there’s no one left to be fully honest with. You don’t need more hustle. You need structure, sharper thinking, and a room of operators who push you.
Most coaches have never carried a P&L. I carry three.
I’m Publisher and Executive Editor of SLUG Magazine, Founder of Craft Lake City, and Executive Director of LetterWest — building toward a $1M year while leading the teams, owning the numbers, and closing the sales myself. I’m not a guru who exited and started teaching. I’m in it daily. You’ll be coached by an operator.
02 — WHY ME
03 — INCLUDED
The framework library
Every system, unlocked — plus new ones as they drop.
A room of operators
Peer accountability with founders and executives operating at your level.
Weekly live coaching
Strategy plus direct feedback every week. All calls recorded.
Say the thing.
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Say the thing. *
04 — THE PHILOSOPHY
The one skill that changes everything in business is learning to say the thing — to your team, your clients, your partners, and yourself. Most leaders plateau because there’s a conversation they’re avoiding. The work starts there.
Say it to your team. Clear is kind. Unspoken expectations are just resentment on a delay.
Say it to your numbers. Look at the reality you’ve been flinching from.
Say it to your clients. The honest conversation is the one that closes.
Say it to yourself. You already know the next move. Stop negotiating with it.
THE METHOD
05 — THE OPERATOR’S STANDARD
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Your real numbers and your real priorities.
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Lead yourself first.
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Growth without burnout.
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Buy back your time.
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Become the leader people seek out.
“Your first client’s words land here. One strong quote in this slot lifts conversion more than anything else on the page.”
— Client Name, CompanyWORK WITH ME
VIP HALF-DAY · $8,000
6 hours of one-on-one coaching and strategy, focused on solving your biggest business needs. Private, limited availability.
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THE OPERATOR’S ROOM — 12 MONTHS · $5,200
A full year of weekly live coaching, the framework library, and the operator room. Best value.
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THE OPERATOR’S ROOM — 6 MONTHS · $2,800
The smart way in. Most popular.